Running a successful dental practice can be challenging, especially when trying to get more clients in the door. After all, your primary responsibility is to put smiles on your patients.
To increase patient volume and grow your dental practice and revenue, various dentists and dental practices rely on SEO content.
SEO (or search engine optimisation) helps your dental practice become more discoverable and accessible to prospective clients and patients. According to Statista, more than 32% of businesses and marketers say it provides the highest return on investment (ROI).
Your dental website should be optimised for search visibility using an effective content SEO strategy built on relevant keyword research and the right content topics. This helps prospective clients quickly find you on SERPs (search engine results pages).
What is Dental SEO Content Exactly?
Dental SEO (or SEO for dentists) is an efficient way to optimise your dental practice site for users and various search engines, including Google, to increase website visibility. In other words, this will help patients find your dental practice when searching for the best local dentists.
Google – the largest search engine – uses crawlers to browse various sites and pages on the world wide web (WWW).
They muster search quality data on a website to improve search results.
Also called spiders or bots, these crawlers download and index content throughout.
Google uses it to determine the display order of the SERPs.
Here’s a list of information Google spiders typically gather:
- Links in a web page. How many are there? Do these links have high credibility and authority?
- Website page load speed
- Is the website mobile friendly and responsive?
- When was the website last updated?
- Does the content provide value? Does it include images?
These are some of the few elements that Google uses to know about a business and why it should be ranked higher on SERPs.
SEO Content Strategy For Dentists Or Dental Practices: Why You Should Consider It?
The content SEO strategy may not be your top priority. If that’s the case, you miss out on an excellent opportunity to rank higher.
Without a comprehensive SEO content strategy, you won’t get much website traffic or online presence, leading to reduced patient volume and growth.
According to Moz, Google’s first page gets 71% of search traffic clicks. A high ranking on Google’s first page means your website will get increased traffic, higher credibility, better authority, qualified leads, and more patients and clients.
SEO content for dentists can be a gateway to attracting new patients seeking the best dental practices in the area.
You know you offer the best dental practices in your neighbourhood. With an effective content SEO strategy and a modern-design website, you can attract more traffic and patients, leading to better growth and revenue for your practice.
SEO Strategy You Need For Your Dental Practice
Listed below are a few strategies you can incorporate into your dental practice website to stand out from competitors:
Optimise For Relevant Keywords
Want to rank higher on SERPs? One of the best ways to rank higher is by incorporating high-intent, relevant keywords on a website. Include all pertinent keywords patients often use to search for a dental practice.
Use various keyword research tools to find relevant keywords. Make sure to target both short-tail and long-tail keywords.
However, it’s best to focus on long-tail keywords as these searches are targeted and may convert into customers. Relevant keywords can help your practice website attract more traffic and leads.
Wondering how to conduct keyword research and find appropriate keywords? Here’s a list of the best keyword research tools for SEO:
- SEMrush
- Google Search Console
- Ahrefs Keyword Explorer
- Keyword Planner
- Moz
- Keyword Everywhere
- Google Trends
- Majestic
- Serpstat
Keyword research is taxing and time-consuming; however, you can significantly improve organic traffic with those fantastic tools.
Create Useful, Informative, SEO Content
If you have good SEO content on your dental practice site, it can distinguish you from other competitors. You can rank higher if the content answers phrases or queries your patients search on Google.
SEO-optimised content with the right content topics and keywords (taken after extensive keyword research) can help increase site traffic and Google rankings and create trust with patients.
Here are a few content types you can create for your dental practice website:
- Blog posts
- Guides
- FAQs
- Videos
- Social media posts
- Newsletters and more
Require content topics to write on? It’s best to ask patients when asking them for feedback or review.
Optimise Google My Business Profile
Do you know when you last updated your Google My Business Profile? Unfortunately, many businesses don’t update their business profiles routinely, yet it’s an efficient way to attract people to your business.
Here are a few factors you should optimise:
- Use actual business title
- List local phone numbers
- List business hours. Please make sure they are correct
- Write convincing descriptions
- Upload videos and high-resolution photos
- Valuable links
Optimise Your Dental Practice For Local SEO
Do you know 46% of Google searches have local intent? So, is your site optimised strategically for local search engine optimisation?
You must optimise for local SEO if you serve a particular geographical location. It’s also true for the healthcare industry as people often seek local healthcare providers to address their concerns and pain points.
Listed below are some tips to optimise the site locally:
- Claim your business page
- Use schema markup
- Adjust NAP citations
- List your business
- Get reviews and more
Reach More Patients With Dental SEO
If you have a dental practice and seek more patients and revenue, you can quickly achieve it by having a strong digital presence. And what better way to do it than through SEO?
Looking for credible dental SEO services to help improve your online presence? Choose MediBoost! They can help patients find your business effortlessly and increase revenue with an effective content SEO strategy. Visit our website today to get more information, or give us a call at 1300 163 058.
References
Radd Interactive – Which Type of Online Marketing Delivers the Highest ROI?
https://raddinteractive.com/which-type-of-online-marketing-delivers-the-highest-roi/#:~:text=Data%20from%20Statista%20put%20SEO,driving%20segments%20in%20the%20world.
Hubspot – The Top 6 Search Engines, Ranked by Popularity
https://blog.hubspot.com/marketing/top-search-engines
Forbes – The Value Of Search Results Rankings
https://www.forbes.com/sites/forbesagencycouncil/2017/10/30/the-value-of-search-results-rankings/?sh=46c77b0844d3
SmartBug – How to Optimise a Website for Local SEO
https://www.smartbugmedia.com/blog/optimize-a-website-for-local-seo
WebFX – Dental SEO: How to Reach More Patients With SEO for Dentists
https://www.webfx.com/industries/health/dentist/seo/
Linkgraph – SEO for Dentists: An Action Plan and Guide
https://linkgraph.io/seo-for-dentists/
