Dental implants are probably the most significant advancement in the history of dentistry, yet some people still don’t know that they exist. The truth is, many of the same people may benefit significantly from an implant-based restoration or two. This is where dental implant ads can help.
If your dental implant marketing is applied correctly, there is a vast untapped market that dental practices just like yours can reach. The Australian Institute of Health and Welfare, for example, indicates that your average Australian is missing 4.5 teeth, that’s 16 million adults!
As Australia’s primary medical and dental marketing agency, one of the questions we’re often asked is, “How can I start or improve my dental implant marketing?”
That’s an important question, and the answer may lie in the fact that the golden rule of any successful advertising campaign is to position yourself where your target audience is.
In this instance, and at a base level, your dental implant patients are probably online.
According to recent reports, 88% of Australians regularly browse the internet, increasing 1.5% on the previous year. So it would be daft for dental practices like yours not to engage in some online marketing.
In this post, we’ll discuss 4 of the best and most effective online marketing tips that ensure the best return on investment for your dental implant ads. So let’s get started.
Tip #1 – Don’t adopt a scattergun approach to finding dental implant patients
We’ve already mentioned the fact that 22.5 million people (88%) regularly browse online. But 6 million of those people are under the age of nineteen. If the stats are correct, that still leaves 16.5 million Australian adults who could be potential candidates for dental implants.
Yet, 16.5 million adults are unlikely to use your services because
- They don’t live in your town, state or territory
- They aren’t looking to dental implants as a way of achieving a confidence-boosting smile, or
- They are simply against implant-based restorations altogether
That rules out a huge bunch of potential dental implant patients straight away, and quite frankly, if you were to market your dental implant ads to these people, you’d be wasting your time and cash anyway.
So to get the best return on your investment, a laser-targeted approach to implant marketing is crucial.
So how do you do that?
Start by thinking about your ideal implant patient. The type who is going to walk into your dental clinic and say, “where do I sign?’
It could be;
- an older resident who has lost their teeth due to decay/neglect or is fed-up with wearing dentures.
- A self-conscious athlete who has damaged their teeth in a competition, or
- someone who has been in an accident and now has missing teeth as a consequence.
As you can see, these are three very different sets of people, so targeting them all with the same dental implant ad isn’t going to work. Instead, each ad or piece of marketing content should be worded so that it resonates with a specific target group.
Tip #2 – Make use of social media
Love it or hate it, many dental practices already understand the advantages of having a presence on social media. The problem is that the internet is awash with social media channels, so you don’t want to spread yourself too thin when considering your implant marketing options. Instead, stick to a core 3 or 4 channels where you know the majority of your target audience hangs out; in this case, that’s probably Facebook, Twitter and Instagram.
Now, if you haven’t already, set up your profile and use a social media management tool where possible to automate and track posts. By automating the process, it makes light work of what is otherwise a time-consuming job. The key is to,
- post valued content
- regularly and
- often
Then, you can monitor which posts garner the most attention and produce more of the same.
Another crucial piece of advice regarding dental implant ads is to actively seek out people who fit your precise demographic and follow them.
As well as posting regularly, it would help if you engaged with those who read your posts. After a while, you should start to generate interest, so if anyone asks you any questions about the dental implants procedure or dental implants cost, you should be ready to respond.
Tip #3 – Blog about dental implants – often!
Did you know that dental practices that educate their audiences regularly through blogging produce 67% more patients leads per month? It’s true! Blogs are also one of the most trusted forms of information online.
Blogging gives practices the chance to build relationships with current and future dental implant patients while positioning themselves as a trusted source of advice.
Not only that, but blogging also gives you the chance to create search engine friendly content used to direct readers back to your dental website.
So what kind of content should you produce?
Educational and informative content about all aspects of the dental implants process.
This includes posts ranging from “what dental implants are” and “what to expect during and after dental implant surgery” through to “the best diet to adopt to aid implant recovery”.
Anything you can think of to help educate those patients who are either already considering dental implants as an option or have never heard of the process and are willing to find out more.
Tip #4 – Use Google for your dental implant ads
Using Google as a platform to run dental implant advertising is a tried and tested method that works. Ads are most successful when the focus is on a single treatment or service like dental implants. Here’s an interesting stat:
In 2020, businesses that spent $1 on Google ads earned on average $2 back. Placing dental implant ads on Google provides a great ROI provided dental practices do it properly.
This means:
- Choosing the correct keywords – 65% of all Google ad clicks contain buying keywords
- Targeting the right people
- Creating a compelling ad that resonates
- Writing a persuasive landing page that accompanies your ad
Do these things, and you will soon have more dental implant patients than you can shake a stick at.
Wouldn’t that be nice?
If you currently lack dental implant patients and want to step up or start your dental implant advertising campaign, we can help.
At Mediboost, we’re Australia’s number one medical marketing and digital media agency for patient growth. Why not join forces with us and let us help you take your business to the next level!
Call us for a no-obligation consultation on 1300 163 058 today or visit our website for further information.
