Even though 120 million Americans are missing one or more teeth, and 36 million are missing all of them, very few consider dental implants a viable option to address their dental health issues.
A dental implant marketing strategy is critical to ensure that your audiences understand the importance of this procedure and how it benefits them. It’s also a great way to get your dental practice’s name out there so that people who need dental implants know of your existence and expertise.
Digital marketing can empower you to persuade people to learn more about your products and services. Let’s explore what it takes to develop a dental implant advertising and marketing strategy that drives high-quality leads to your dental clinic.
Dental Implant Advertising and Marketing Strategies
Know Your Marketing Objectives
While many dentists provide a variety of dental implant types and restorations, some prefer to concentrate primarily on full mouth rehabilitation. The reason could be that the latter costs more per patient, and they prefer to optimise income and profit.
Identify what you want and don’t want to do, and then develop goals for your dental practices to develop a dental implant marketing strategy that helps you achieve those objectives.
Optimise Your Dental Website
The foundation of any implant marketing strategy is your website. Patients will find your website through online advertising, social media interactions, and word-of-mouth recommendations.
If you want to succeed online, your website must prioritise the user experience, conversion rates, and search engine optimisation (SEO),. Moreover, your website should be updated if it was built more than five years ago.
Talk To Your Audience
An important thing to keep in mind is what your target audience is looking for. What will pique their interest?
What appeals to someone in their twenties may not interest a person in their sixties. So, ensure your social media posts are tailored to the person you’re trying to reach.
Understanding who would be interested in dental implants implies that you’ll need to target your social media marketing campaigns to those people.
Encourage Your Website’s Visitors To Communicate With You
Here is how a live chat integration feature can help in making your dental implant marketing strategy effective:
- Real-time marketing with live chat helps you offer fast service and boosts team efficiency for incoming difficulties.
- You can use live chat for marketing various products and services before, during, and after an interaction with a potential consumer.
- You may also use live chat marketing messages to increase the chances of your website visitors engaging with you.
- You can use live chat to identify real-time upsell chances for your organisation.
- Using live chat in marketing might also help you increase customer retention.
Use Retargeting Ads To Make Sure Your Audiences Always Remember You
It’s easier to convince existing clients to choose your dental practice. That is why retargeted dental implant advertising is always effective. However, there is a limited window after consumers conduct their initial search when they decide on a dentist.
The best results have come from advertising to them for the next 30-60 days.
A new advertising campaign by Google has recently been created that expands beyond search ads to communicate with potential clients who have expressed an interest in purchasing dental implants across the overall Google platform (including YouTube).
Using Performance Max can provide an advantage, primarily when numerous competitors compete against you in search advertising.
Improve The Conversion Rate Of Your Landing Page
A successful dental implant marketing strategy necessitates investment in Google Ads. Only half the battle is won when a potential patient clicks on your ad and is taken to a website that aids them in scheduling an appointment.
Your website’s most helpful page for driving traffic is its dental implant page. To take your implant marketing to the next level, you should develop a conversion-optimised landing page. This practice will make your dental implant marketing strategy a great success.
There is only one goal for this landing page: to get a patient to make an appointment with your dental practice. This page is more condensed and straight to the point than your dental implants page. Assuming the user has already decided to book an appointment, this page should make it as straightforward as possible.
Inform, Educate And Delight With Well-Written Blog Posts
A primary objective of any social media marketing strategy should be to increase visitors to your dental website. For this reason, promote every new blog article you produce and add eye-catching photographs and relevant hashtags.
Leverage social media tools to ensure your dental practice’s blog entries are shared when your audience is most active and interested in new material. To gain the most attention, you should post your article multiple times.
Twitter has a very short half-life, so you may promote the same post four or five times, but Facebook and Instagram can only handle two or three. However, a single share should suffice on platforms like Pinterest, which don’t receive much traffic.
In Conclusion
Dental implants have a growing market, and you can take advantage of this by enlightening your target audience on the benefits of dental implants. While this article covers the basics of dental implant advertising and marketing, much more must be considered before finalising a strategy that works for your dental practice.
So, if you’re looking for a more specified dental implant marketing strategy, you should approach dental marketing experts. They will help you get more patients to your clinic effectively.
Connect With Mediboost To Develop A Dental Implant Marketing Strategy
When developing personalised dental implant advertising and marketing strategies, don’t hesitate to rely on experts for assistance. Mediboost has professionals with experience in dental marketing.
Consider contacting Mediboost to share your marketing struggles for dental implant services and get effective solutions. We’d be delighted to help you develop a personalised dental implant marketing strategy.
References:
American College of Prosthodontists: Facts and Figures
https://www.gotoapro.org/facts-figures/
Forbes: Three Reasons You Should Be Advertising On Social Media In 2021
