Incorporating a blog into your comprehensive marketing strategy is essential for the success of your practice. Not only does it give visitors quality articles to read, but it helps boost brand recognition and awareness, keeps patients informed on important updates, and brings in potential new customers.
A blog can also be a great way to improve your search engine optimisation (SEO). Search engines, such as Google, Bing, and Yahoo, actively favour websites with fresh content. Plus, you’re able to include keywords that your patients are using when they seek out businesses like yours.
Treat your blog as a strategic asset that is essential to the growth of your practice. Before you begin writing articles, take some time to develop an approach for it that includes how often, when, and why you will be putting in the effort required by blogging.
Here are several significant elements that can set off on a successful journey into blogging.
Consistency
Aim high and set the goal of two dental articles per month. An easy-to-follow content calendar will keep you on track with your writing schedule. If you’re not a fan of scribbling, delegate this task to someone in your workplace who enjoys writing and managing blogs.
Style
Consistency is key. However, the length and manner of your posts are just as important. Keep it between 300-600 words – any writing should be easy to understand but still informative for patients about you and your practice; avoid using technical terminology where possible. By doing so, readers will remain engaged without feeling overwhelmed or bored.
What should the content entail?
Struggling to generate topics for your articles? Brainstorm with your team a few themes you can rotate on a monthly basis. You want an equal blend of general dentistry content and posts specifically tailored to the services offered by your practice, as this helps keep readers informed while also showcasing what makes you unique. For example, some potential topic ideas include: 
- Treatments: Educating patients on treatments is an excellent way to make them feel comfortable with the procedures. By highlighting the advantages of various treatments, from whitening treatments to Invisalign, clear aligners, water fluoridation, oral surgery and dental implants etc., you can provide your clients with a vivid vision of how you can help them achieve their desired results.
- Cosmetic dentistry and equipment: By regularly posting about the latest treatments and equipment, you can keep patients informed while demonstrating your commitment to investing in state-of-the-art technologies. Seeing a dentist who is utilising cutting-edge tools will give them peace of mind that they are getting the finest care available.
- Dental care/oral health- Share tips about different dental problems, such as tooth decay, gum disease, jaw pain, and other key issues.
- About Us: Your website should feature an “About Us” page, but your team’s visibility is further enhanced when you get personal with blog articles. Such entries can showcase the continuing education courses, certifications, and conferences that you’ve attended – demonstrating to patients your commitment to excellence in the profession. When done right, this builds trust between care provider and patient alike.
Up-to-date content
As you plan your dental content, consider special days throughout the year that could be used to showcase your expertise and treatments. For instance, Halloween is a great time to emphasise how candy can impact oral health – which makes it the ideal moment to feature teeth whitening options. After all, who doesn’t want their smile to look its best for holiday pictures?
Events, such as weddings and class reunions, are the perfect time for people to show off their dazzling smiles. Writing articles that discuss how your dental office can help them get a gorgeous smile will encourage them to contact you soon in order to book an appointment.
Make your dental practice the star of all your content pieces, as this will create a much more captivating reading experience for viewers. Furthermore, it can assist in making you stand out from other dentists – which is an essential part of any successful marketing plan.
Contact Mediboost today on 1300 163 058 and get your internet visibility maximised.
References
What should you consider when writing for a dental publication?
https://www.aegisdentalnetwork.com/cced/2021/09/what-should-you-consider-when-writing-for-a-dental-publication
How to write a dental journal?
https://www.dental-nursing.co.uk/features/how-to-write-for-a-dental-journal
