Taking your dental website to the next level with redesign or development can be both overwhelming and exciting. But it is necessary since a well-designed and up-to-date website can help open your practice up to a world of prospective patients.
So what’s involved in designing a great website?
A responsive, search-optimised, and functional website design will not only increase your standing as an industry leader but also match your brand and portray you as a trusting, caring dental professional. This will help potential patients get comfortable with your dental expertise before visiting.
That is why your website design should be aesthetically pleasing and easy to navigate and is key to building your reputation as an authentic, reliable, and trustworthy dentist.
With this in mind, here are five essential features you need for a great dental website.
5 Must-Have Features Of Dental Website Design Done Right
A good dental website should represent your business, market your services, and convert visitors into patients. Therefore, it is vital to have a site layout that helps you communicate, inform, and guide your visitors.
Did you know, for example, that In 2021, there were more than 4.6 billion internet users and 1.18 billion websites? Granted, they aren’t all dental websites, but nevertheless, you will be vying for competition. Therefore, a good-looking website can help you attract prospective clients and put their needs first.
So, what goes into designing a great website for your dental practice?
Firstly, you need to make sure that it engages and appeals to your web visitors. Moreover, it should differentiate your dental practice from your competitors and solidify your brand.
Start with these must-have dental website design ideas to convert your visitors:
Security
On average, 30,000 sites are hacked every day. So, if your dental website design doesn’t incorporate stringent security protocols and is unprotected or compromised, it can hinder your user’s experience.
Therefore, it is imperative to ensure that your web design is protected and encrypted leveraging an SSL certificate. Also, you should ensure that you use two-factor authentication that requires strong passwords if you ask your visitors (patients) to log in.
Along the same lines, designing a great website requires you to include a copyright statement, privacy policy, and rights reserved to safeguard your content and dental practices.
Accessibility
A unique web design is useless for your dental practice if your patients can’t use it. Accessibility and usability are critical features for a good dental website design.
Also, it may be an idea to consider how the site works for individuals with disabilities like impaired hearing, impaired motor skills, and impaired vision and those with photosensitive seizures and cognitive disabilities.
These steps will help all your potential patients easily read and navigate the website.
Online Booking
Many people prefer to book their appointments online simply because it’s convenient. An excellent dental web design should have a proper online booking system that makes it easy for visitors to schedule appointments with you by selecting an empty time slot from your calendar at their convenience.
It expedites the overall patient onboarding process, saving time and money for all parties involved. A functional website design makes it possible for your prospective and existing clientele to work with you – all they need is a computer or a smartphone.
However, to ensure that visitors can book appointments easily, you need to create a dedicated page on your dental website. Ideally, this page should also have an FAQ section regarding visiting hours, cancellation policies, and more, to assist their journey.
Video
Video is a highly consumed online content form. Did you know, for example, that online video traffic accounted for 86% of the content consumed digitally in 2021? Yet, it’s an area that is grossly underused on dental websites.
Making the most of your digital real estate is vital from a dental web designer’s standpoint. You can do that by making videos to help patients comprehend why oral health matters, how particular procedures are carried out, who your employees are, and you can even use it to carry out a virtual tour of your premises – anything to build trust and make visitors feel at ease.
Mobile Responsiveness
Mobile-friendly dental website designs are essential for your prospective patients to find you. Imagine this: 8.5 billion internet searches are carried out on any given day and around 63% of these are done using a mobile device. If your website is not mobile-friendly, then you are, in effect, cutting off over half your potential patients.
Furthermore, having a dental web design that adapts to various screen sizes and looks good on the smallest screen is the best possible way to facilitate your website’s visitors.
Good loading speed is also one of the crucial elements of an ideal website, especially for mobile users. Research found that 53% of website visitors using mobile devices leave a site when it takes over three seconds to load.
Wrapping Up
The good news is that designing a great website isn’t as challenging as it may seem. Taking inspiration from the ideas and tips mentioned above can help improve your dental web design, making it visually appealing, while increasing its functionality
So, if you want to elevate your online presence, designers at Mediboost can help. We have the skills and expertise to help you create a professional, user-friendly, and aesthetically appealing dental website that patients will love.
Are you ready to increase your online presence and grow your dental practice? Contact us on 1300 163 058 today.
References
Statista.com – Global Digital Population Jan 2021
https://www.statista.com/statistics/617136/digital-population-worldwide
IT Chronicles – Cyber Security Statistics 2020
https://itchronicles.com/information-security/cyber-security-statistics-2020/#:~:text=Globally%2030%2C000%20websites%20are%20hacked%20daily.
SSL Shopper – How To Order an SSL Certificate
https://www.sslshopper.com/how-to-order-an-ssl-certificate.html
Hubspot – What Video Marketers Should Know in 2022
https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Oberlo – 10 Google Search Statistics You Need To Know
https://www.oberlo.com/blog/google-search-statistics#:~:text=63%20percent%20of%20Google’s%20US%20organic%20search%
Website Setup – 30+ Website Load Time Statistics
https://websitesetup.org/news/website-load-time-statistics
