Website design is a core element for businesses to establish their marketing channels and build credibility. Studies show that 89% of consumers prefer doing business with market giants because of a less positive customer experience and the hard-to-navigate website design of many young companies. This indicates that poor website design risks losing visitors and customers to your competitors. So, the question is, how to design a website that is responsive and user-friendly?
The key to designing successful websites is to ensure a brand’s short- and long-term goals. Moreover, they have to be compatible with all devices and platforms. Dentists can leverage and promote their services through responsive and effective dental web design.
Designing an effective website design can be daunting, considering the goals and principles. As a dentist, make your website easy to navigate and as patient-friendly as possible to attract more customers to your dental practice than your competitors.
Don’t worry. We have shared a few ways to ensure a responsive dental web design.
How To Design A Website For Your Dental Clinic In 8 Easy Steps
You can use the following steps to design a website from scratch, even if you have minimum knowledge of website design.
1. Define Goals For Your Dental Web Design
Setting a goal or vision for any project is the key to a successful result. As a dental practitioner, your ultimate goal will most likely be getting new patients and increasing awareness of your dental clinic in a particular area. Without defined goals, you are likely to waste resources and time.
Besides the long-term business goal, setting goals for your website design is essential. You can set the following milestones to achieve in your dental web design:
- Create a dental clinic home page where visitors can learn about your services
- Create an appointment page where visitors can book appointments
- Create a blog section that will have meaningful articles for visitors
- Create a contact us page where you can answer your customer queries
The above are a few elements you can add to your dental web design goals and will give you a road map for website design.
2. How To Design A Website – Research Your Website Design
Research shows that 75% of consumers judge a business’s credibility by its website design and layout. Your dental clinic’s website should give a powerful first impression of your dental practice and instantly capture the viewer’s attention.
There is a vast number of website designs available in the market.
Some are trendy, while others are easy in terms of navigation.
Every industry is unique, and choosing a user-friendly and professional design to suit your range of services is vital.
It would be best to study your dental clinic‘s competitors and get info on dental web design, UI/UX, customer support, and other factors.
3. Select The Right Website Builder
Once you determine the goals, structure, and design, it’s time to find the right website builder. It depends on the following factors;
- Skill set
- Budget
- Purpose
There are many website-building platforms in the market; however, WordPress is the most popular CMS (content management system) as it is simple and user-friendly, and allows users to add multiple web pages, optimise SEO, and additional tools and features. It’s excellent for a service-based business like a dental clinic. Additionally, it’s free and gives you complete control of your website. You can also add various extensions and plugins to assist in SEO, website speed, and other aspects of web management.
Other user-friendly website builders include Shopify and Wix. Beginners with basic knowledge can benefit from these platforms because of their simplicity and ease of use. Website builders use HTML and other languages.
4. Purchase A Domain Name
A domain is your website’s address on the internet, which follows the “www.“ text in the search bar. A domain name is critical for a business’s credibility and trust. Choose your domain name wisely because it tells search engines about your business and cannot be changed once purchased. You can use the following tips to select a suitable domain name;
- Keep the domain name short. The longer the domain name, the higher the chances of people misspelling it.
- Keep your domain name simple. Avoid putting characters and symbols in it.
- For dental clinics, keep the domain name professional and related to the dental profession. Include words that are related to your business and dental practice
There are chances that your chosen domain name may have already been purchased by someone else. Try coming up with a new domain name by making minor changes. Moreover, add the relevant domain extension like .org or .com.
5. Add Content
Content plays a crucial part in boosting a business’s objectives and goals. It will give visitors an understanding of your dental clinic brand and provide them with information about your dental clinic. The website content includes the logo, images, text, and videos.
Create unique content for your website instead of copying it from the web because search engines penalise plagiarised content. Moreover, create attractive graphics. Studies show that humans process visuals 60,000 times faster than text.
6. Create Your Website Pages
After the content, start building the website pages. The first is the homepage, which will contain your dental practice information (address, vision, services, and others). The next step is tadd the service pages. These pages will define each service in more detail. Move forward to the about us and contact us pages.
You can also add a blog section to your website. Add other elements, such as FAQs, testimonials, and links to web pages. They are crucial in providing your audience with valuable dental knowledge and play a vital part in improving your SEO.
7. Optimise Your Website For Various Devices
Mobile phones account for 62.06% of the total web traffic. If your website is not mobile-compatible, you are missing a big chunk of potential patients for your dental practice. Create a responsive website that can work on every screen and device to reach a bigger audience.
8. Conduct SEO Research
SEO plays a vital role in website ranking. Web content, domains, and optimisation are all important aspects of SEO. When creating pages, focus on on-page and off-page SEO. Other factors, such as blogs with different keywords, can improve your ranks and generate leads and conversions.
Get The Best Dental Web Design
There’s no need to worry about how to design a website. You can ask website designing professionals like Mediboost to create a properly SEO-optimised, responsive website with a user-friendly interface. Our team of designers has years of experience in creating successful web designs. Visit our website or give us a call at 1300 163 058 to boost revenue through responsive dental web design.
References
WebFx-Why use experience matter to marketing?
https://www.webfx.com/blog/web-design/user-experience-matters-marketing/
Mark Brinker & Associates-Research shows having a bad website can you’re your business
https://www.markbrinker.com/a-bad-website-can-hurt-your-business
T-sciences-Humans process visual data better
https://www.t-sciences.com/news/humans-process-visual-data-better
Exploding Topics -Internet Traffic from Mobile Devices (2022)
https://explodingtopics.com/blog/mobile-internet-traffic
