According to the Australian Institute of Health and Welfare, over 18,000 dentists work in Australia. And the majority of patients will conduct an online search before committing to a dentist appointment in their city. Without web development, a dental practice frequently remains overlooked.
Initiating a new dental website design process might be overwhelming. You almost certainly have a slew of questions and if that’s the case, then you’re in the right place.
We’ll walk you through the process of designing a website for a dental clinic in this post. So, let’s dive in and take a look.
Step 1 – Having a clear understanding of the need
The process of designing a website depends on the needs of your audience and the standards set by other movers in your industry.
Do you need a new website from the ground up or a makeover of an existing one? Whatever the situation may be, dental website design specialists offer various options to dental practices to enhance their digital presence.
You might want to inspire your website designer with examples of dental websites that demonstrate your preferences.
Step 2 – Organise your website to enhance the visitor experience
Finalising the website structure is the next step in a dental website design process. Dental websites must have a home page, an about us page, a services page, and a contact page.
Depending on how many dental treatments you provide and what kind of information you can offer to visitors, you may need more or fewer pages.
Here’s what you need to know:
- A web design process includes a separate tab and pages for dental services. The services page is critical for dental website design. It explains to patients what services are available at a dental practice.
- People don’t always want to pick up the phone to schedule an appointment. Hence, an online booking feature should also be included in a dental web design process.
- Testimonials work for any business. A testimonial section is critical for dental website design. It demonstrates that you prioritise client experience and your patients always leave happy.
- Dental websites should also display all the ways you accept payments. Options may include, cash, credit card, vouchers and payment over the internet.
- Include a blog section to answer most of the patients’ concerns to aid those who come looking for your services.
- Incorporating patient forms in the website design process. These can also be convenient for your site’s visitors.
Step 3 – Fill it with quality content
The next step in the process of designing a website is writing quality content. Website pages should have content that is both informative and positions the dentists as trusted individuals. The best dental websites capture the essence of the dental practice and the sterling work the team do for their patients.
Search engine optimization (SEO) can raise the visibility of your website and bring more visitors your way. But for SEO to work, it is crucial to have high-quality content interspersed with local keywords.
Step 4 – Make sure that the website looks good
At this point, you should have a good idea of how your website will look when it goes live. If you wish specific aspects of your design to be changed, you can request web design process adjustments with your website design agency.
Moreover, remember that in today’s world, people don’t choose a particular dentist based on website design alone. Instead, they are buying into the ethos of trust. So, in the process of designing a website, consider including friendly photos of your team.
Step 5 – Execute the creation of a website
Following design approval for the web design process, the website enters the development phase. You need to go through a few things to ensure that the website loads as quickly as possible, has high visibility, and is easy to use.
Here are some of the dental website design qualities that can ensure the performance of your website:
- SEO
- Mobile responsiveness
- Easy to navigate
- Engaging animations, videos, and images
- Various calls to actions
- Easy to understand
- Quality content
Inevitably, you should aim to deliver these qualities during the process of designing a website.
Step 6 – Do the five-second test
Now, you have come to the end of the process of designing a website. The web development is done and you now need to ensure that the website is performing well.
Remember that the first five seconds are crucial for your visitors to determine whether to stay or leave your site.
Your website’s performance is determined by how user-friendly and interactive it is. Hence, the bounce rate of your website needs to be as low as possible.
The optimal bounce rate is between 26% and 40%. If it is over 40%, then you should be concerned as your web development efforts could be going to waste.
Consider what your target market would like to see in the first five seconds of visiting your website. You should be able to see the following without the user needing to scroll:
- Phone number
- Site address or location
- 3-4 treatments you provide
- Contact us link
- Google reviews
The five-second test should also apply to mobile versions of your web development. Remember, patients utilising mobile phones to access your website outnumber those using desktops.
Step 7 – Go live
The last step of the web design process is to go live!
Once the site has been launched, prospective patients can find your dental website through relevant searches on search engines. If you’re expecting your website to appear on the first page of SERPs, be patient. All you need to do is trust the process of designing a website and let SEO do its work.
A professional-looking dental website design can go a long way in helping you entice new patients and set yourself up as an expert in the industry. And, should have a favourable impact on the success of your dental clinic or dental office.
Moreover, this guide on the dental web design process should help you figure out how to create a dental website that gets the leads, visitors, and conversions you need to succeed.
Looking for professional expertise for your dental website and content?
For all of your dental website development needs, contact Mediboost on 1300 163 058. We’re specialists in providing website development services that help complete your process of designing a website.
Our services enhance your visibility and give your clinic the recognition it deserves. Connect with us today!
References
AIHW – Oral Healthcare And Dental Health in Australia
https://www.aihw.gov.au/reports/dental-oral-health/oral-health-and-dental-care-in-australia/contents/dental-workforce#:~:text=Size%20and%20distribution%20of%20the%20dental%20workforce&text=The%20number%20of%20registered%20dentists,were%20employed%20in%20their%20field.
Hubspot – What is Bounce Rate? (How can I fix mine?)
https://blog.hubspot.com/marketing/what-is-bounce-rate-fix
Forbes – 10 Key benefits of SEO for your business
https://www.forbes.com/sites/forbesagencycouncil/2021/06/14/10-key-benefits-of-seo-for-your-business/
