A significant aspect of digital marketing is to make it easy for people to find you. For example, if they run a search query on a search engine related to your dental website and you don’t show up in the top results, you lose many potential patients. Therefore, you need to rank higher if you want to get noticed by your prospects, which is only possible with an efficient website optimisation strategy.
Did you know for example that 75% of the users rely on the top results and don’t scroll to the next Search Engine Results Page (SERP)? Therefore, you need to optimise your dental website through a well-thought strategy that can keep you on the first page of SERP, generating targeted traffic of interested patients.
Here are 6 tips to develop a website optimisation strategy that can increase the traffic on your dental websites and get you more conversions.
1. Analyse Your Website Data
The purpose of setting up a website is to let your customers reach out to you. But how would you know if they are having trouble reaching you through your website? While one piece of information won’t be able to tell you much, collective data may allow you to notice some patterns.
When analysing the collected data, you should find some common user behaviours. These user behaviours can help you identify the problematic areas of your site’s search engine optimisation. For instance, if a small ratio of users leave your website without clicking on your CTA, there probably isn’t a problem. However, if you notice the same behaviour among many users, you might need to make some changes.
With the help of user behaviour reports and Google Search Console traffic data, you can paint a clear picture of what your users want. For example, it shows you how visitors interact with your dental website when they land on it. In addition, GSC data can be helpful in tracking key metrics, such as bounce rate, number of sessions, number of unique sessions, and more.
2. Keyword Research
Search engine optimisation relies on KW research to make it successful. But you can’t depend on a random keyword to help you rank on SERP with a 300-word article. Instead, you need to create content that helps your target audience understand your niche and business.
Long-tail keywords are often valuable for enhancing website optimisation as they attract a specific kind of audience. So, find long-tail keywords using these tools to see if they complement your prospective customers’ user intent.
The search tool will provide you with a list of keywords that you can further filter in several ways to figure out the keyword that would be relevant to a particular web page. Moreover, before picking keywords, you can also think of what people will be hoping to find when they type in that keyword. That way, you’ll find the keyword most relevant to your content.
Do this for every page of your dental website, and you will start appearing in people’s searches.
3. Produce Value-Rich Content For Website Optimisation
The content on your website plays a crucial role in helping the visitor determine if they want to stay or bounce off to your competitors’ websites.
So, you need to ensure that your content is rich in terms of quality and length. For example, buffer considers 1600 words the ideal length for a blog post. However, you can go beyond that, too, as long as your content is useful, informative, and entertaining.
If you’re struggling with content ideas, search for trending topics related to business and use them for your blog. Moreover, make sure to include visual content as well because it has the capability to convert better.
4. Website Optimisation For Mobile
According to statistics, currently, 6.6 billion people are using smartphones, and this number will only grow over the years. So, you can expect more users to be accessing your dental website via their mobile phones. If your website optimisation isn’t mobile-friendly, it will leave potential conversions who want to visit you through their phones, out in the cold.
Furthermore, the mobile-first index is a feature that will help you rank better on Google if you focus on mobile-friendliness. You can do that by choosing responsive designs for your websites.
5. Enhance Page Speed
Page speed plays a vital role in both search engine optimisation and conversions.
The user won’t hesitate to leave your website if it takes forever to load or submit a form. That is why you need to get valuable insights from Google’s Insights about the speed of your website.
6. Get Quality Backlinks
In search engine optimisation, backlinks are the prime factor that helps your website rank better.
Using high-quality site links on your dental website will improve your website optimisation and establish your site’s credibility. That eventually helps build a solid backlink profile, leading to a better SERP rank.
It isn’t straightforward to get quality backlinks, but it will help you get the results you need to succeed.
Wrapping Up
The crux of website optimisation is putting your UX designers’ efforts to use. No matter how beautiful your website is, it won’t get the eyeballs without website optimisation. But for that, you need to keep its technical and creative aspects in mind.
Moreover, remember that implementing a website optimisation strategy is not just a one-time thing. Instead, it is a continuous process that requires your constant input. Hence, the need to update your website from time to time to ensure that it stays at the top.
Hire Mediboost To Attract More Clients With The Right Website Optimisation Strategy
Plenty of work goes into building a website optimisation strategy. But you don’t need to worry about doing it all on your own. At Mediboost, we have experts who can deal with every aspect of your dental website’s optimisation strategy. In addition, we also offer dental marketing services. So, if you need website or marketing help or both, get in touch by calling us on 1300 163 058 today.
Resources
Hubspot.com 10 State about Inbound Marketing That Will Make Your Jaw Drop
https://blog.hubspot.com/insiders/inbound-marketing-stats
Crazy Egg – How To Optimize Your Website For SEO and Conversions
https://www.crazyegg.com/blog/how-to-optimize-your-website
Google Search Consul – Improve Your Performance On Google Search
https://search.google.com/search-console/about?hl=en
Blog Buffer – Optimal Length for every piece of connect and more
https://search.google.com/search-console/about?hl=en
Statistica.com – Number of Smartphone Users Worldwide
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide
Google Insights – Page Speed Insights
https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
