If you want to truly understand your dental practice website’s visitors, it’s time to put aside easy fixes to serve them better.
Businesses can achieve long-term, sustainable growth by maximising the value of their existing traffic and leads. Conversion rate optimisation (CRO) is the science of getting more of your website’s users to perform your desired action.
Let’s explore this concept in further detail.
What Is Conversion Rate Optimisation?
Conversion rate optimisation (CRO) is a strategy used in online marketing to increase the percentage of website visitors who do the desired action (CTA). Websites that sell goods and services like a dental practice website have a CTA that encourages visitors to become patients.
Many call-to-action buttons on B2B websites are geared toward persuading visitors to provide their contact information to contact sales reps directly. However, conversions only happen when website visitors act on these CTAs.
The purpose of a CRO is to generate as many conversions as achievable for a specific CTA, like purchasing something online or filling out a form. If you want to determine your conversion rate, you need to determine how many people visited your website and then divide the sum by the total visitors. These conversion rates are a good indicator of how well an online dental marketing strategy works.
Conversion optimisation is a proactive strategy that websites use to develop their relationship with users and establish a channel for visitors to contribute revenue, either directly or indirectly, to the owners of the dental practice website.
Now that you know what conversion rate optimisation is, sorting the following can help website owners implement CRO successfully:
- Target audiences for their website’s content
- Where the CTAs are located on a webpage
- If the CTAs can be easily optimised
- Which optimisation activities should be prioritised
Is There A Successful Formula For CRO?
Conversion rate optimisation (CRO) consists of four interrelated components: user experience (UX), persuasion on the website, A/B testing and personalisation. To improve your sales, you need to make the most of these tools and techniques in your dental marketing strategy.
Just knowing what conversion rate optimisation is won’t be enough. It is essential to understand the following factors intersect and feed into one another. Let’s take a closer look.
Conversion Research
Conversion research can provide valuable information and ideas for improving your site’s usability. Conversion rate optimisation (CRO) effectiveness is gleaned from various sources, including website analytics and heat maps. This is the most critical component for efficient conversion optimisation.
Website Persuasion
Don’t rely solely on your website’s ability to bring in new customers. If you want to reach as many people as possible, you’ll need to employ various persuasive copywriting strategies, such as utilising scarcity, social proof, urgency, and reciprocity.
There’s no point in having a good-looking dental practice website or being persuasive if you offer a bad user experience.
A/B Testing & Personalization
Using A/B tests and personalisation methods, you may determine which user experience has the highest conversion rates on your website. This is a great tool, but it’s not necessary, especially because so many websites lack the traffic or conversions necessary for this to be effective.
The Best Places To Implement A CRO Strategy
Once you have a clear understanding of conversion rate optimisation, you need to understand where you can implement a CRO strategy. The following are four areas of your dental practice website where conversion rate improvement is paramount:
Homepage
CRO is a great way to increase the number of visitors to your website. Make a good impression on visitors, but don’t let them leave without guiding them further into your site with the homepage.
You can do this by highlighting links to product details, providing a registration button, or even implementing a chatbot that asks questions from prospects at any time during their browsing experience.
Landing Pages
Optimising a free resource landing page with preview content is a great way to get people interested in downloading it. Since landing pages are made to get people to do something, it makes sense that their average conversion rate of 2.3% is the highest of all signup forms.
Blog
BlogA blog is an excellent way for a dental practice website to increase its traffic and sales. A blog can employ CRO to turn visitors into leads and provide valuable content about your sector.
Typical examples are adding calls-to-action (CTAs) throughout a post or urging readers to know more about a subject by giving their email addresses in return for an industry report or eBook.
Pricing Page
The pricing page can be the deciding factor for many visitors. Price-per-year vs.-price-per-month are two examples of how CRO may aid in converting visitors to customers on a pricing page – as can the inclusion of a phone number to request a quote or an easy pop-up form.
Conclusion
Conversion rate optimisation (CRO) is the science of getting more people to do what you want them to do, whether it’s subscribing to a newsletter, making a purchase, or joining up for a free trial. So, you can’t expect to earn from your website without CRO.
In short, you need to plan and implement a proper strategy for your dental practice website if you want to see your business grow. To do that, connect with Mediboost by calling on 1300 163 058. They can help you plan a proper strategy to boost the conversion rate. Get started today.
References
https://www.techtarget.com/whatis/definition/conversion-rate-optimization
https://www.hotjar.com/conversion-rate-optimization/
https://blog.hubspot.com/marketing/conversion-rate-optimization-guide
